What It Does For You
- Provides longer-looking lashes and a natural defined look.
- Lasts all day (10 hours) and is waterproof, smudge-proof and transfer-proof thanks to a plant-derived Phyto-Proof Complex.
- Glides easily through lashes and doesn’t clump or flake.
- Helps you achieve any look, thanks to a specially designed crescent brush that expertly lifts and curls lashes.
- Contains a custom vitamin complex, curated botanical seed oils and Nutrilite™ -grown White Chia Seed extract, which is known for its calming and soothing benefits.
Why You Would Like It
Enjoy longer-looking lashes and a natural defined look with Artistry Go Vibrant Waterproof Length Serum Mascara. Good for all-day wear (10 hours), the waterproof formula stands up to rain, sweat and tears without smearing. And because it’s clump-proof, flake-proof and smudge-proof, you can apply it with minimum effort and wear it with maximum enjoyment and confidence.
The special crescent brush lifts and curls lashes for an overall lengthened look and makes it possible to customise application of the mascara for any eye look.
The Serum Mascara formula contains a custom vitamin complex (E, F & C), botanical seed oils (Jojoba, Grape and Macadamia Ternifolia), and Nutrilite-grown White Chia Seed Extract, which is known for its calming and soothing benefits. These are just some of the safe, effective ingredients that you can find in the Artistry Clean formula and mean you can feel confident and comfortable about what you put on your lashes.
Facts For You
Clean formula
The formula used in Artistry Go Vibrant Waterproof Length Serum Mascara meets Artistry Clean standards, a rigorous set of guidelines that ensures Artistry™ products are pure, safe and effective. This means:
- Registered with The Vegan Society
- No mineral oil, parabens, phthalates
- Fragrance-free
- Contains no animal-derived ingredients and involves no animal testing.
Formulated with No Carbon Black. This clean formula sets Artistry Go Vibrant Waterproof Length Serum Mascara apart from mascaras that use Carbon Black.
Consumer testing
74% said it makes lashes look longer.*
85% said it gives lashes a natural defined look.*
77% said it makes lashes look healthy.*
73% said it leaves lashes feeling nourished.*
89% said the brush is easy to use.*
83% said the brush delivers defined lashes.*
Sustainability
Product packaging carton is printed on FSC-certified paper and is 100% recyclable
*After 1 week, in a consumer test of 109 women.
Details
Key Features
Plant-derived Phyto-Proof Complex
To help the formula deliver waterproof, smudge-proof, transfer-proof wear. Containing a plant-derived fibre and a botanical setting agent, Phyto-Proof Complex sets into a waterproof matrix on the surface of each lash.
Unique crescent curved brush
The specially designed crescent curved brush features carefully selected fibre and is designed to coat each lash from root to tip, providing an even application with exceptional separation and definition. The outside of the crescent has longer bristles to separate each lash, while the bristles on the inside of the crescent lay down more formula and help enhance the lengthening effect.
How To Use
For upper lashes,
- Hold the wand horizontally and sweep on from root to tip.
- Use a down/up motion with every stroke.
- Don’t zig zag.
For a natural, defined look, apply the mascara with the crescent curved side up. The outside of the crescent has longer bristles to separate each lash.
For maximum effect, apply the mascara with the concave curved side up. The inside of the crescent lays down more formula and helps enhance the lengthening effect.
For lower lashes,
- Hold the wand vertically and use the tip to coat lashes.
- Wait a few seconds for the formula to set before you blink.
- Remove the mascara with Artistry Skin Nutrition Cream Makeup Remover or Micellar Makeup Remover + Cleanser
Ingredients
Key ingredients for healthy beauty
- Nutrilite White Chia Seed Extract, known for its calming, soothing benefits –included for the delicate eye skin near the lashes.
- Custom Vitamin Complex with Vitamins E, F and C.
- Curated Botanical Seed Oils including Jojoba Seed Oil, Grape Seed Oil and Macadamia Ternifolia Seed oil.
- Phyto-Proof Complex, for plant-based waterproofing.
INGREDIENTS/INGREDIENTES/INGRÉDIENTS/SASTOJCI/СОСТАВ/ҚҰРАМЫ: ISODODECANE, TRIMETHYLSILOXYSILICATE,
SYNTHETIC WAX, MICROCRYSTALLINE WAX/CIRE MICROCRYSTALLINE, HYDROGENATED POLYISOBUTENE, IRON OXIDES (CI 77499), POLYPROPYLSILSESQUIOXANE, MICA (CI 77019), PARAFFIN, SYNTHETIC BEESWAX, DEXTRIN PALMITATE, CETYL ETHYLHEXANOATE, DISTEARDIMONIUM HECTORITE, DEXTRIN ISOSTEARATE, SILICA, CALCIUM STEARATE, CELLULOSE, LAURYL PEG-8 DIMETHICONE, SORBITAN SESQUIOLEATE, 1,2-HEXANEDIOL, PROPYLENE CARBONATE, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, PENTYLENE GLYCOL, ISONONYL ISONONANOATE, SALVIA HISPANICA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, MACADAMIA TERNIFOLIA SEED OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, GLYCERYL ARACHIDONATE, ASCORBYL PALMITATE.
Frequently asked questions
What makes the mascara formula so advanced?
The serum formula includes Nutrilite™ White Chia Seed Extract, Vitamin Complex and Botanical Seed Oils to help condition lashes as it creates a lengthened look from root to tip. Importantly, it has been formulated with No Carbon Black, which really sets Artistry Go Vibrant™ Waterproof Length Serum Mascara apart from mascaras that use Carbon Black.
What makes the mascara brush so unique?
The unique crescent curved brush glides easily through lashes. Its carefully selected fibre and design coats each lash from root to tip, providing an even application with exceptional separation and definition. Look closely and you’ll see that the outside of the crescent has longer bristles to separate each lash, while the bristles on the inside of the crescent lay down more formula and help enhance the lengthening effect.
How can I remove the mascara?
Artistry Go Vibrant ™ Waterproof Length Serum Mascara can be removed with Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser or Artistry Skin Nutrition Cream Makeup Remover.